Head-to-head · verified data only
Authoritas vs Gauge
Two of the most completely documented AI citation trackers in the index, compared field by field. Where a vendor doesn't publish a fact, the cell reads unknown — we don't fill gaps with guesses.
01 — At a glance
Side by side
| Field | Authoritas | Gauge |
|---|---|---|
| Validation | Source verified | Source verified |
| ChatGPT | ■ tracked | ■ tracked |
| Perplexity | ■ tracked | ■ tracked |
| Google AI Overviews | ■ tracked | ■ tracked |
| Gemini | ■ tracked | ■ tracked |
| Microsoft Copilot | ■ tracked | ■ tracked |
| Best for | SEO agencies, publishers, ecommerce and enterprise brands | Marketing teams, content strategists, and agencies |
| Pricing model | subscription | subscription |
| Starting price | £89/mo (free 50-credit tier available) | $100/mo |
| Citation targets | Brand mentions, Content citations | Brand mentions, Content citations |
| Workflow features | Alerts, Dashboards, API, Prompt tracking | API, White-label reporting, Prompt tracking |
| Integrations | Google Analytics, Google Search Console, Google AdWords, Looker Studio, BigQuery, Google Sheets | GA4, Google Search Console, Slack, S3 |
| Last verified | 2026-06-10 | 2026-06-10 |
02 — In their own words
What each tool does
Authoritas
SEO and AI search platform that tracks brand visibility, sentiment, and citations across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot, showing which sources LLMs cite, on credit-based monthly plans.
Key features
- ■ Brand visibility, mention, and sentiment tracking across LLMs
- ■ Custom question generation (branded, unbranded, multilingual, location-based)
- ■ Source citation analysis showing which sites LLMs rely on
- ■ Global rank tracking and SERP analysis
Gauge
AI visibility platform for generative engine optimization that tracks brand mentions, citation rates, and competitor presence across ChatGPT, Gemini, Perplexity, Copilot, and Google AI surfaces, with content tools.
Key features
- ■ Prompt tracking of AI responses over time
- ■ Brand mention and citation rate analysis
- ■ Gap analysis showing where brands are missing from AI answers
- ■ Competitor benchmarking and sentiment analysis
03 — Keep comparing