Platform index · 22 verified tools
Best Microsoft Copilot AI visibility & citation tracking tools
Microsoft Copilot reaches buyers inside Windows, Edge, Bing, and Microsoft 365 — an enterprise-heavy audience. The tools below state on their own websites that they track Copilot answers.
Monitoring these answers is the measurement side of answer engine optimization (AEO) — also called generative engine optimization (GEO).
01 — The table
22 tools that track Microsoft Copilot
| Tool | GPT | PPLX | AIO | GEM | COP | Starting price | Status | Verified |
|---|---|---|---|---|---|---|---|---|
| AthenaHQ In-house GEO/AEO, SEO, PR, and brand teams from SMBs to enterprises, plus agencies | ■ | ■ | ■ | ■ | ■ | $295/mo ($95/mo billed annually) | Source verified | 2026-06-10 |
| Authoritas SEO agencies, publishers, ecommerce and enterprise brands | ■ | ■ | ■ | ■ | ■ | £89/mo (free 50-credit tier available) | Source verified | 2026-06-10 |
| Cognizo Marketing teams at startups through enterprises, plus agencies | ■ | ■ | ■ | ■ | ■ | $149/mo | Source verified | 2026-06-10 |
| Gauge Marketing teams, content strategists, and agencies | ■ | ■ | ■ | ■ | ■ | $100/mo | Source verified | 2026-06-10 |
| Otterly.AI Solo marketers, SME marketing teams, and agencies | ■ | ■ | ■ | ■ | ■ | $29/mo | Source verified | 2026-06-10 |
| Trakkr Brand teams, marketing agencies, startups, and enterprises | ■ | ■ | ■ | ■ | ■ | $100/mo | Source verified | 2026-06-10 |
| Writesonic GEO Marketing teams and agencies | ■ | ■ | ■ | ■ | ■ | $79/mo (billed annually) | Source verified | 2026-06-10 |
| Ahrefs Brand Radar SEO professionals and marketing teams | ■ | ■ | ■ | ■ | ■ | $398/mo | Source verified | 2026-06-10 |
| LLMrefs Marketing teams, SEO professionals, and agencies | ■ | ■ | ■ | ■ | ■ | $79/mo | Source verified | 2026-06-10 |
| Peec AI Marketing teams and SEO agencies | ■ | ■ | ■ | ■ | ■ | unknown | Source verified | 2026-06-10 |
| Rankscale Brands, agencies, and SEO professionals scaling AI visibility services | ■ | ■ | ■ | ■ | ■ | $20/mo | Source verified | 2026-06-10 |
| Scrunch AI Mid-market and enterprise marketing teams and agencies | ■ | ■ | · | ■ | ■ | $250/mo (billed annually) | Source verified | 2026-06-10 |
| seoClarity Enterprise SEO teams and agencies | ■ | ■ | ■ | ■ | ■ | $2,500/mo | Source verified | 2026-06-10 |
| Superlines Brands, marketing agencies, and high-growth startups | ■ | ■ | ■ | ■ | ■ | €89/mo | Source verified | 2026-06-10 |
| Waikay SEO agencies, CMOs, brand managers, and enterprises | ■ | ■ | ■ | ■ | ■ | $24.95/mo (free plan available) | Source verified | 2026-06-10 |
| Xfunnel Enterprise marketing and SEO teams | ■ | ■ | ■ | ■ | ■ | Free one-time 50-query audit; custom enterprise pricing | Source verified | 2026-06-10 |
| Evertune Enterprise brand and marketing teams | ■ | ■ | ■ | ■ | ■ | unknown | Source verified | 2026-06-10 |
| Goodie AI Enterprise brands and agencies; also serves startups, CMOs, PR and SEO teams | ■ | ■ | ■ | ■ | ■ | unknown | Source verified | 2026-06-10 |
| Hall Marketers, digital agencies, and e-commerce businesses | ■ | ■ | ■ | ■ | ■ | unknown | Source verified | 2026-06-10 |
| Conductor Enterprise SEO/AEO and digital marketing teams | ■ | ■ | ■ | ■ | ■ | unknown | Source verified | 2026-06-10 |
| Profound Enterprise AEO/SEO, content, and PR teams plus agencies | ■ | ■ | ■ | ■ | ■ | unknown | Source verified | 2026-06-10 |
| Similarweb AI Brand Visibility Marketing teams, SEO professionals, and brand managers | ■ | ■ | ■ | ■ | ■ | unknown | Source verified | 2026-06-10 |
02 — Top picks
Most completely documented
AthenaHQ
In-house GEO/AEO, SEO, PR, and brand teams from SMBs to enterprises, plus agencies
Authoritas
SEO agencies, publishers, ecommerce and enterprise brands
Cognizo
Marketing teams at startups through enterprises, plus agencies
03 — FAQ
Microsoft Copilot tracking, answered from the data
How many tools track brand mentions in Microsoft Copilot?
22 of the 35 tools in this index state on their own websites that they track Microsoft Copilot. Coverage claims are recorded only from vendor pages — tools that don't explicitly name Microsoft Copilot are excluded even if third-party lists claim support.
What does Microsoft Copilot citation tracking cost?
15 of the 22 tools tracking Microsoft Copilot publish a starting price; the lowest published entry point in this index is $20/mo (Rankscale). The rest are quote-based or don't publish pricing — their listings say "unknown" rather than an estimate.
How is "tracks Microsoft Copilot" verified?
Each listing's platform coverage was recorded from the vendor's own website (homepage, features, or pricing pages), and every listing carries proof URLs plus a last-verified date. Fields that couldn't be confirmed on a fetched vendor page are marked unknown.
04 — Keep browsing