Semrush AI Toolkit
Source verifiedSemrush's AI visibility toolkit that benchmarks brand presence in AI answers with an AI Visibility Score, prompt research and tracking, brand sentiment analysis, competitor research, and an AI search site audit.
- Pricing model
- subscription
- Starting price
- $99/mo
- Best for
- Marketers and SEO teams already using Semrush
- Last verified
- 2026-06-10
01 — Capabilities
Key features
- ■ Visibility Overview with AI Visibility Score
- ■ Prompt Research with volume and difficulty (keyword research for AI)
- ■ Daily prompt tracking for high-value prompts
- ■ Brand performance: share of voice, sentiment, key narratives
- ■ Competitor research showing prompts where rivals get cited
- ■ AI Search Site Audit for AI bot crawlability
02 — Coverage
Platforms, targets & workflow
Platforms tracked
- ■ ChatGPT
- · Perplexity
- ■ Google AI Overviews
- · Gemini
- · Microsoft Copilot
Citation targets
- Brand mentions
Workflow
- Prompt tracking
Integrations
03 — Evidence
Sources & proof
Facts on this page were recorded from the following vendor pages on :