Semrush AI Toolkit

Source verified

Semrush's AI visibility toolkit that benchmarks brand presence in AI answers with an AI Visibility Score, prompt research and tracking, brand sentiment analysis, competitor research, and an AI search site audit.

Visit Semrush AI Toolkit → Claim / request an update

Pricing model: subscription
Starting price: $99/mo
Best for: Marketers and SEO teams already using Semrush
Last verified: 2026-06-10

01 — Capabilities

Key features

■ Visibility Overview with AI Visibility Score
■ Prompt Research with volume and difficulty (keyword research for AI)
■ Daily prompt tracking for high-value prompts
■ Brand performance: share of voice, sentiment, key narratives
■ Competitor research showing prompts where rivals get cited
■ AI Search Site Audit for AI bot crawlability

02 — Coverage

Platforms, targets & workflow

Platforms tracked

■ ChatGPT
· Perplexity
■ Google AI Overviews
· Gemini
· Microsoft Copilot

Citation targets

Brand mentions

Workflow

Prompt tracking

Integrations

unknown — none named on fetched vendor pages

03 — Evidence

Sources & proof

Facts on this page were recorded from the following vendor pages on 2026-06-10: